Random Association

Random Association is an idea generation method which allows students to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain.

As what i understand in lesson,  a technique to generate new idea by using random word or image association, many creative idea can be created.


How to USE it
1)Get a random word
Find a random word that will be used as a stimulus for new ideas.

2) Find associations
Think about other things about which the word reminds you. Follow associations to see where they go.
the associations can be creative and also can be a bit crazy since it can acceptable by people.


3) Create New Ideas
now you can create a new idea by linking any association that u create with the problem u face.

ps:random word / image association help us trigger away to the stereotype, it create new ideal without the random word thing inside.

for example:
how to people stop smoking
random word: traffic light

metal: make it tough to smoke.
dirty: no people will take dirty cigarrete into mouth.
class task:
To create "Scary Images or Object" that will instill fear among people through out the ages
random word: CAT

 

1ST idea

claw-Put many sharp long thorn around the place make people feel itchy and pain, and no one will enter the place

ex:

2nd idea:

scary face- put a lot of scary face at the area...no ppl will go through eventhough they are ghost...@@"

EX:

Really Scary

Juxaposition 1.2

another task that lecturer is let us make a poem that describe concept of love by using chillis, concept of pain by using ice cream and comcept of happiness by using time~

Love with Chillies
You are my chilli girl
always hot to me
spice me anytime
the more you are
the more excited i am.

Woman with mortar/pestle
mortal is shape as woman
beautiful body shape as woman
the big hole the beauty of virginity
beauty will last forever.

Ice-cream with pain
Ice-cream when i eat
pain fill all teeth
i feel the pain
from mouth to brain
make me miserable
the more pain i felt
the more i addict to it
ice-cream~

Time with happiness
the time passing by
wait for no man
just for happiness
all the time i left
is for my happiness
nothing can replace it
nothing will stop the time
only happiness
can fulfill time

lesson 4: Juxaposition

Juxtaposition is an act of comparing two random things, especially in a way that suggests connection between them and turns it into one meaningful form. For example, turns word -> image.

Stereotype is someone’s perception of first impressions: The behaviors that presumed by a group of people judging with the eyes ones outer appearance to be associated with another specific group.
example: stupid as a cow ----> stereotype
lecturer ask me some question such as say out 1 company of jean and i was say Lewis's....this can be proof that i'm stereotype .

as i know,
Analogy is mean that introduce something new to audience and compare the new material with something familiar or already know by audience...so that audience can understand easiy

there are 2 analogy
logical analogies
example: construction workers like ants

affective analogies
example: Girl Like Monkey?????

in class task, lecturer give us some word and randomly choose by number (fate)
the word i choose is...
1)Flower Wind
2)Ice Tree
3)Fly Wind

1st task:  make a sentence of this tree word..
flower wind- black flower and wind are enemy.
ice tree- Ice on the tree will not melt.
fly wind- A pig will Fly when there is no wind.

hahaha...this is what the sentence i make.
 

i draw a example for what sentence i make.
















the other task is we need to create a image that can let people see the image once and say out the word that we choose...this is my picture as below

1st - flower wind
2nd- Ice Tree
3rd- fly wind

the other task is:
merge 2 animal together that they would not be survive after merging...
i choose the fish and bettle...
this monster cannot be survive in land because cannot breath. in aqua, it also cannot be move until die...
tis is the example:

the other example is the shark and a bird??
it also cannot be survive in this world.