Random Association

Random Association is an idea generation method which allows students to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain.

As what i understand in lesson,  a technique to generate new idea by using random word or image association, many creative idea can be created.


How to USE it
1)Get a random word
Find a random word that will be used as a stimulus for new ideas.

2) Find associations
Think about other things about which the word reminds you. Follow associations to see where they go.
the associations can be creative and also can be a bit crazy since it can acceptable by people.


3) Create New Ideas
now you can create a new idea by linking any association that u create with the problem u face.

ps:random word / image association help us trigger away to the stereotype, it create new ideal without the random word thing inside.

for example:
how to people stop smoking
random word: traffic light

metal: make it tough to smoke.
dirty: no people will take dirty cigarrete into mouth.
class task:
To create "Scary Images or Object" that will instill fear among people through out the ages
random word: CAT

 

1ST idea

claw-Put many sharp long thorn around the place make people feel itchy and pain, and no one will enter the place

ex:

2nd idea:

scary face- put a lot of scary face at the area...no ppl will go through eventhough they are ghost...@@"

EX:

Really Scary